I received a call asking about the classes and SEO training trying to figure out what is the best way to appear on natural searches by using SEO. Customers call me time and time again frustrated and confused about how SEO can be used to get picked by search engines. How should I optimize the website without getting penalized by just using SEO? Will SEO take me a long time to implement? How long will it take to see results on search engines?
A big question that customers ask me , What do I need to do or why I should take these classes?” Customers confess over the phone that they receive tons of SEO proposals, quotes, and promises and are seeing no light at the end of the tunnel as to which direction they need to go. SEO prices can range from super cheap $200, very expensive $25,000, which is over the top priced. Several customers have called me complaining that they have been working with an SEO company, they were promised that the website traffic would improve and yet get zero results.
I patiently listen to the customer vent and listen to the frustrations about the SEO nightmares that clients face. I myself have taken the classes at the . I have learned so much about SEO, Adwords and Social Media while working in the trenches. The classes start at $295. Okay, reasonable right? The classes include 7 classes that help optimize your website. I have been able to work on two websites for family members thanks to the classes. There are so many tools and tips the classes have to offer. I convey this to over the phone to the customers. One of the most important things I try to convey each and every person that I talk to is empowering oneself by learning how SEO works is the best way to go.
Helping customers figure out the process or the best outlet all depends on many factors.
1. Knowledge of how SEO works (how much do you know about SEO) and how much has already been implemented to help boost the website. – Class training may help .
2. How much time do you have to spend on SEO. (if time is limited) then perhaps you may consider doing classes but hire an SEO consulting firm.
3. and of course, Budget! (be careful going cheap) some SEO places take your money and do very very little.
This to me is of high importance. There are so many SEO companies that more than happy to take your money and do nothing to boost traffic. Perhaps minor changes are only left to optimize and been missed. A fresh pair of eyes to find what is missing in the SEO puzzle is needed or perhaps what is left out. In this instance, I recommend looking into one-on-one training. One-on-One training works great when you have some experience with SEO and strong background. Perhaps this might be the direction that your company needs to go into.
Customer service and paying attention to the needs of a frustrated customer is very important. Listening to the client to what they have been doing and what seems to be missing is always of high importance in being able to help a customer with finding a solution.
Being in the industry and talking with so many customer be aware of how so many SEO companies work and have to offer and if your gut is telling you it’s not for you then perhaps it’s just not the way to go.
on SEO | AdWords | Social Media