Question: I have a wordpress website with 50 pages, many optimized for keyword phrases, and a blog. You say that freshness and new content is important for seo. If I post on the blog frequently, does that do anything for the other pages? Am I somehow supposed to get new content on each of the other pages I want to rank high on? How, as obviously I can’t have a separate blog for each page.
The Google algorithm obviously weights different factors differently. For example, having the keyword in the TITLE tag is hugely important, as are inbound links that are keyword-relevant. Among the factors, but below those, is freshness: is the page “new,” is the site “updated,” are the inbound links “new” or “old?” Freshness matters. A few years back Google rolled this out as the Caffeine update.
In my classes on SEO, therefore, I strongly advise people to blog: create NEW, fresh blog content as well as NEW, fresh press releases, and ALWAYS seek a constant stream of NEW inbound links. So in terms of your question:
So, in sum, it’s not about freshening all pages… it’s about adding new pages constantly and cross-linking. That said, it is good every once in a while (quarterly? monthly?) to go and freshen the content on individual pages… such as your landing pages. It is ALWAYS good to freshen content.
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