Questions: Should I share/retweet my company posts from my personal accounts? Should we use an on-site blog or should we use something like Tumblr for blogging or both? How often should we release press releases as compared to blog posts?
First, tweeting. You tweet for many reasons. One SEO reason is that Google clearly pays attention to URL’s that are being shared on social media, so by tweeting your URLS you are telling Google: hey, this URL is important! Index it! Give it some priority. A tweet of a URL is, in a sense, a link. So, if possible, yes you can and should tweet your URL’s. It is helpful to get ANYONE to Tweet your URL’s. It certainly won’t hurt your SEO, and will probably help. Remember, however, that traditional links are clearly much more valuable than social media URL shares.
Second, blogging. There are many ways to go here as we discussed in class. The most standard approach would be to host your blog on your own site; as at http://www.company.com/blog. The reason for this is that the “domain authority” of your site will be helped by an active blog in two ways. 1) because a blog generates fresh content (“freshness”), and 2) a blog often attracts inbound links and therefore sheds “PageRank” to the entire domain.
That said, it’s OK to host your blog elsewhere, and cross-link the blog to your website. The advantages here are a) you no longer have a single point of failure if you get into trouble with Google, your site goes down, etc., and b) you can cross-link your blog to your website content and generate inbound links to it.
Really either way is OK. The more important thing to do is to blog, blog, blog. It’s very helpful for SEO!
Third, press releases vs. blogs. What I like about press releases is mainly syndication. By syndicating your press release on PRWEB.com, PRLOG.org, and other sites, you can get them picked up across the Web and across social media, getting you many opportunities for people to “find” your content. Thereby, you have “more chances to win” at the game of Internet marketing.
I recommend at least one press release per month vs. one blog post per week. Blog posts should be faster, less formal, easier – so you should be able to churn out many blogs posts for each press release (which is more formal).
Got a question? Click this link to or call . is founder and Senior SEO / Social Media Director of the . He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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