Question: I was recently hired as a Marketing Assistant and will be trained in SiteMaker in the next couple of weeks. I have been doing Social Media Marketing, and assisting in other responsibilities for the wellness brand at ~ trying to increase traffic to the web
Answer: Duplicate content across websites is a problem, for sure. If that content is widely syndicated, you can definitely be deprecated. So purchasing content without adapting that content / ADDING VALUE / is not going to work.
If you purchase content from external sources, you then need a strategy of taking that as your 80% starting point and massaging it an extra 20% to make it unique to you and ultimately really valuable to your user community.
Indeed, Google increasingly relies on ‘social signals,’ so you want content that is so useful to people that they share it on Facebook, Twitter, Google+, interact with it, and even you want to position your OWN writers via Google+ personal as the authors.
So, long story short, purchasing content without some effort at customizing that content and making it unique, is not a very strong SEO strategy.
on SEO | AdWords | Social Media