Question: I saw in your AdWords “+SEO+Class” what does the + mean or do?
Answer: The ‘+’ plus sign is a critical new addition to AdWords keyword matching from summer, 2010.
What does it do? If you put the + character in front of a keyword, then it tells Google AdWords to match the search query vs. that keyword in a relatively tight matter, I.e., do NOT substitute synonyms. So –
+men’s +shoe = best men shoe values, men’s black shoes, dress shows for men, man shoe store, etc.
men shoe = men’s shows, male footwear, etc. (Google thinks for you, and make synonym substitution.
In today’s PowerPoint, review the slide that has the match types in green from Google. It’s sort of complicated, but think of them like nested circle with the [exact match] as the tightest match and broad match (no brackets, no quotes, no plus sign) as the loosest match. Use broad match carefully, as it can really run away from you!
Got a question? Click this link to or call . is founder and Senior SEO / Social Media Director of the . He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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