Category Archives: Website structure Feed Subscription

• What are Parameter URLs, and Why Are They Bad for SEO?

  Jason McDonald, Ph.D February 25, 2014

  

  Question. So what are parameters, session ids, etc. good for and how do you fix that without loosing the benefit of using them? Answer. In simple laymen terms, a “parameter” URL is ANY URL that has special... Read more »

• Pull Down Navigation Menus and SEO: Do They Hurt or Help?

  Jason McDonald, Ph.D February 25, 2014

  

  Question: Will a top nav with a mega menu of all pages in the website (html and indexable by Google) defuse the link juice? Answer: Generally speaking, it is my opinion that Google ignores or deprecates any... Read more »

• If other sites don’t link to your site, how can Google find it?

  Jason McDonald, Ph.D April 10, 2013

  

  Question: If a website is not indexed by Google, bing or yahoo etc. Can search engines still find our site and add it to its search engines? Do some sites, say ” Hey we are here also?”... Read more »

• What is link sculpting or internal linking for search engine optimization?

  Jason McDonald, Ph.D March 15, 2013

  

  Question: Does internal linking help Google ratings? Answer: Internal linking is often called link sculpting. I am a huge fan of link sculpting. I think that your major landing pages need to be one click from the... Read more »

• Does it help to have keywords in a domain?

  Jason McDonald, Ph.D February 8, 2013

  

  Question: How important is it to have keywords in my domain name? Answer: Having keywords in the domain IS very helpful, as we will see when we look at website structure. For very competitive searches (e.g. reverse... Read more »

• How can you SEO an e-commerce website?

  Jason McDonald, Ph.D February 8, 2013

  

  Question: How do you have content when you are an e-commerce with products, not services? Answer: E-commerce websites have special challenges. First and foremost, you can create ‘non-ecommerce’ pages just like on any regular website to optimize... Read more »

• What is local SEO, and how does local SEO differ from regular SEO?

  Jason McDonald, Ph.D February 7, 2013

  

  Question: I am a psychotherapist, so my buisiness is local and my competitors are local. Do the strategies you teach in your class work equally well for local market as the national seaches you showed? Answer: I... Read more »

• How much time per week should you devote to SEO?

  Jason McDonald, Ph.D February 1, 2013

  

  Question: I’m sure this is a constant thing, but how much time or how often do you spend, or would you suggest we spend tweaking things to help remain at the top of searches? Question: Answer: Think... Read more »

• How do I get Google to index ALL my web pages?

  Jason McDonald, Ph.D February 1, 2013

  

  Question: I have a large website with sitemap including filters. Google never indexes all my pages. How do I get them to index the several thousand pages that they’re not doing? thx! Answer: ANSWER: TRAINING. You TRAIN... Read more »

• How can you reverse engineer SEO strategies?

  Jason McDonald, Ph.D December 7, 2012

  

  Question: Is there a way to find out from a website, who the SEO firm is that set it up? Answer: Sometimes, if you VIEW SOURCE you will see comments in the HTML that tell you who... Read more »