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Category Archives: Lawyers Feed Subscription
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The Power of Free and Search Engine Optimization: Beyond Chris Anderson
Question: Is "free" a valuable keyword helper or variation? I know when I search for information or need a quote for a service, I’ll plug in the word "free." Answer: Free can definitely be a powerful keyword,... Read more »
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How do I strategize for high volume vs. high value ‘long tail’ keywords?
Question: Answer: I completely understand. It’s a very competitive game, SEO, and like most competitive sports half the battle is to choose your event wisely. There is no simple answer, as ‘realistic’ expectations vary by industry. The... Read more »
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What are ‘negative keywords,’ and why should we care?
Question: What do you do about negative keywords? Do you just want to avoid using them on your pages, or is there a way to proactively “block” searchers using them? Answer: Negative keywords are used primarily in... Read more »
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What is the difference between ‘Keyword volume’ vs. ‘value’ for search engine optimization? SEO Tips
Question: When looking at key word search wouldn’t you want a phrase that has high volume over value? Answer: Other SEO practitioners define this issue using different terms, but I like to explain it in terms of... Read more »
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Should I use plural or singular for my SEO keywords? SEO Tips
Question: If the plural of a keyword (e.g. balls) is used, will the search for the singular (ball) show up or do both words need to be in keywords Answer: All things being equal, I prefer to... Read more »
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For SEO-friendly file names, should we run words together, use hyphens, or use underscores?
Question: I notice that a lot of my documents have the words run together with a capitol for the beginning of each word. Ex. http://www.- – – .com/ActiveSolarSystemsForSpaceHeatingAndHotWater.html . can Google robot read capitols to distinguish each... Read more »
