Monitoring and managing your reputation online is an essential element of personal branding. Here are my top resources for ‘reputation monitoring’ and ‘reputation management,’ with a focus on free informational resources. Note: there are many paid services, and tools (some of which I cover in my Social Media Toolbook…). but this list is really more a list of “things to read” to understand what ‘Reputation Management’ is. Evergreen articles, and that sort of thing.
on SEO | AdWords | Social Media