If branding is the art and science of creating a positive, warm and fuzzy feeling around a corporation or non-profit (think: Apple, BMW, Red Cross), then personal branding is the art and science of creating a positive brand image around oneself. Do you want to be an expert? In what domain? Do you want to be a pop star? In what genre? Do you want to be a politician? (God help you). Whatever the domain of expertise or popularity that you desire, personal branding is about building that personal brand image. Here are my top recommended reads, resources, and items to learn about personal branding, especially Internet personal branding.
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