Google AdWords is powerful in so many ways. It can make you rich, it can make you poor, and it can make you crazy. It is not known for being easy-to-use, nor for being cheap. In the spirit of helping people understand how to use AdWords better, here is my list of AdWords tutorials. With an emphasis on free, cheap, online AdWords tutorials that can help beginners learn how to be better AdWords advertisers. Saving money is as good as making money, so the emphasis is on guides to Google AdWords that have a keen eye towards being efficient and high ROI vs. just getting lots of clicks.
This free AdWords tutorial is billed as part of an open, online massive course. Learn keyword match types, the display network, enhanced campaigns and how to position AdWords vs. SEO (Search Engine Optimization).
Google’s official AdWords help center. The good news is it is by Google. The bad news is it is by Google. It is on the salesy-side, and does not tend to emphasize the frustrating complexities of AdWords. But still, it’s free and it’s by Google about Google. So you gotta check it out! (Another AdWords for beginners online course is Learn with Google.)
This is a three hour Google AdWords by Udemy. The cost is $99 (ouch!) and there doesn’t seem to be a free intro. Udemy courses are often very salesy as well, so you be the judge. They do offer a 30 day money back guarantee, so that’s good. You can find it, here.
This one is hard to get into. It’s counter intuitive. What you want to do is join up (tell them whatever they want to hear), and then once inside there is a cornucopia of very in-depth, FREE learning materials on AdWords. This is all geared towards AdWords certification, but it is really a free online tutorial for AdWords – so just get started! You can (or can’t) take the test, but you can certainly use it to learn. To find it, click here.
If you know of other meritorious free AdWords tutorials, let us know and we will add them to our list. Happy AdWords learning!
on SEO | AdWords | Social Media