Question. I finished reading your AdWords book and attempted to show my Google reviews (show on) my ads, and it didn’t work, it constantly got disapproved. Then I called Google, and I was told those Google reviews on AdWords have to come from a third party or have to be mentioned by a third party like a newspaper, magazine or another website before they can be mentioned in the ad to show. The source URL basically cannot be the google review site itself. You even have an example in the book showing a business ad showing its Google Review. Now, i don’t know how many small businesses get to be mentioned by a newspaper or magazine.
Answer. Yes, this is complicated. So, first up, let’s clarify what you want. I always recommend working BACKWARDS from what you want to show up on AdWords and then to figure out how to get it. So, as I understand your question, you want the review stars to show up in your ad. (Again, clarify a) it’s the review stars, and b) it’s in the ads / not the organic). That makes a big difference. For example, try some of these Google searches and you should see some ads with stars:
If you look at the ads, you can click to the right of the review stars on the word ‘reviews‘ or reviews – that for example takes you to a Google survey site. There you can also drill down into the ‘review agencies.’ You can also review the Google help file on reviews on AdWords ads and the help file on ‘where reviews come from‘ on Google.
It gets a bit complicated. First and SUPER ironically you are correct. Google reviews / reviews of local businesses on Google are INELIGIBLE to show in your AdWords ads. What? Huh? Go Figure? Only Google could think up something so crazy as to bar reviews submitted by real customers on Google My Business from showing in AdWords ads, but there you have it. Yelp reviews are also ineligible as are reviews on your own website. They have to be on a third party site like TrustPilot. It might be considered a bit of a conflict of interest, as you PAY TrustPilot and then THEY police your reviews… but there you go. It is these and *** ONLY THESE *** reviews that can show in the above format for AdWords ads. For PLA ads, the situation is that it is the SELLER and not the PRODUCT that is reviewed and shows stars. You can read that Google help file, here.
Also, be sure to differentiate between SEO / organic results which DO have review stars in the ‘Snack Pack’ but these are not PAID slots, but organic slots. For example, Dallas Probate Attorneys as a Google search and then one of the vendors (Burdette and Rice, a probate law firm) has stars in their listing. This is ORGANIC / nonpaid. So to sum up, the rules such as they are:
Hope this helps!.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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