Question. I recently transitioned into content writing for marketing purposes, from journalism, and I could use some help understanding what my reading list on SEO needs to be. I see that in a blog post from 2013, you listed Google’s guide to SEO at the top of the list, and you said to email you to find out where to find it. So I’m doing that! But I’m also wondering…is this list still the same now that it’s 2016? What would you recommend reading now?
Answer.Google produces some good official SEO resources for learning the basics of SEO. The first is the SEO Starter Guide available at http://bit.ly/google-seo-starter in PDF format. It focuses primarily on ON PAGE issues – how to write content that is SEO friendly, which tags matter and the like.
The second is to join Google Webmaster tools at https://www.google.com/webmasters. It has a link at the top to “learn” at https://www.google.com/webmasters/learn/. These are similar to the guide itself, and again focus mainly on “on page” SEO.
Now, once you have the official Google SEO guides, tutorials, and resources… you have to graduate to more sophisticated, impartial resources. My SEO book, of course, goes into details on the subject that Google doesn’t (or won’t) tell you – most importantly the issues of links and link-building. It’s not enough to just “build a good site” – you have to get inbound links. If you’re looking for something totally free, I recommend Search Engine Land’s guide to SEO, here. It’s a little basic and a little out-of-date, but hey – it’s free.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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