Of Header Tags and TITLE tags: Speaking Google & SEO

Question. I want to add H1 and Title Tags to my website, <h1>Wellness</h1> <title Wellness </title> Also, can I add them anywhere on my page?
Can I put more that one H1 tag on a single page? 

Answer. Really what you are asking about is ON PAGE SEO, which is the ART and SCIENCE of writing Google-friendly content. Some rules / ideas –

• You MUST follow the RULES of HTML.  So the <TITLE> tag is a META tag and it must go ONCE and ONLY ONCE in the header.
• You MUST follow the Google rules, as specified in the Google SEO Starter Guide and in how Google represents sites: ONLY the first 59 characters of the TITLE tag are visible on Google and should contain the target keywords, written with grace and elegance.
• Your META DESCRIPTION should a) have < 155 characters, and b) include the target keywords, and c) be “confirmed” by content on the page.

Header tags.  These are widely abused across the Internet, but are referenced in the Google SEO Guide.  They basically say “think like an outline,” with your MOST IMPORTANT concept in H1, then H2, etc.  Therefore, a good rule of thumb is ONE and ONLY ONE H1 on a page, a couple H2’s and any H3’s or H4’s – as many of those guys as you need. That said, the tag family is so widely abused… that you can just use ANY members of the header family (even just a few H3’s with ZERO H1’s) and that would be OK.

THEN write keyword heavy BUT well-written content.  Be sure to have AT LEAST one img ALT with the keywords and have some good quality keyword-dense content, and you’ll get an A on your SEO ON PAGE.

Don’t forget, however, that “off page” SEO – mainly inbound links – are critical, as they send the “energy” that will light up your ON PAGE SEO.