Outside of the Home Page, which is very special, every other page on a site really does best if it optimizes for ONE and ONLY ONE phrase. So don’t have ONE page for Motorcycle Insurance AND Car Insurance, have TWO PAGES. That gets to your question min/max keywords to be used. LESS IS MORE. Better focused pages will outperform jumbled pages.
In terms of CONTENT, you do not want to overdo keyword density nor underdo it. I use a simply “eyeball it” rule. Write your content, do a CTRL+F for your keyword and look at the colors. If it’s overdone, you’ll see all yellow / read. If it’s underdone, not enough. Read it aloud. It should sound a little weird (heavy repetition) but not too weird. There is a sweet spot in terms of density. And of course you want to write in complete sentences, use good grammar, etc. (This is because of the Panda update, which penalizes badly written content).
This is the great “it depends” answer. If you train Google to rapidly update your content, and you do some external link building, it can be very fast. A few days. If your site is stagnant, it can take a long, long time. As I teach in the class, it’s important to issue 4 blog posts per month, and 2 press releases… this “trains” Google to update your site frequently.
Got a question? Click this link to or call . is founder and Senior SEO / Social Media Director of the . He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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