Question. Hi Jason, I’ve been watching some of your videos & reading some of the info on your site. I have a question related to index count. If I’m trying to improve my SEO but all my competitors have & will continue to have a much higher index count than I do. Do I have a hope in ranking higher than them?
To find out “how many” pages are in the Google index, of course, you enter site: plus your web domain, as in site:jm-seotips.org. That give you the number of pages.
Now, all things being equal, the website with MORE pages indexed should be better, and rank higher on Google. There are two reasons for this. 1) Each page has a small amount of PageRank, and it can be focused on the other pages (very small), and 2) you have “more chances” to win. The more pages you have, the more keywords you can focus on in a very, very focused way. It’s sort of like the lottery: more chances to win.
Now, that said, indexed pages are a very, very small factor in the algorithm compared to the big factors –
1) In bound links. The MORE Links you (or a competitor) has, the MORE you’ll show on Google search, in high positions.
2) On Page SEO. The BETTER your on page SEO – e.g., tag structure vs. keywords, the MORE you’ll show on Google search, in high positions.
For most sites, I recommend trying to get to more than 1000 indexed pages, but the other factors are substantially more important. So while focusing on your total page count, focusing on your ON PAGE SEO and OFF PAGE SEO is significantly more important.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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