Question. I am signing up for your Feb 17th course and almost finish the SEO Fitness Workbook. My question is about the following url:
Is this considered a parameter url? If so should I change to something link wordpress for my sites?
Answer. No, that is not a parameter-based URL. Dashes / hyphens / periods / underscores are OK.
Generally speaking, a parameter-based URL would have a strange character in it, usually a ?. For example, here are some parameter URLs –
The entire site – freescale.com – is riddled with parameter based URL’s. Here are some reasons why Parameter URL’s are not good.
Generally, any URL that is a) dynamically generated, and b) contains strange characters such as ?, %, sessionid=?, time stamps, etc. BEFORE the .html is a parameter. AFTER the .html / AFTER a legitimate directory is NOT a parameter. So this URL on Amazon is OK –
Now, WordPress is dynamically generated and the DEFAULT permalink has a ? in it… so the DEFAULT WordPress is NOT GOOD. You want to change that to keyword-heavy URL’s, which it looks like you have done. Again, hyphens / dashes / periods / underscores are OK. ? is the big bad sign of parameter URLs.
Overly complex URLs, especially those containing multiple parameters, can cause a problems for crawlers by creating unnecessarily high numbers of URLs that point to identical or similar content on your site. As a result, Googlebot may consume much more bandwidth than necessary, or may be unable to completely index all the content on your site.
2) Google is essentially saying that they want URL’s that are UNIQUE and do NOT confuse the crawler by having all sorts of crazy parameters!
Also – do a TEST search on Google, and you’ll very rarely see any parameter URL’s on highly competitive searches.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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