Question. I have a couple questions and expiration dates on websites and how that affects the ranking. How do I find the expiration date of any website? How important is the expiration date to google and ranking? I am up for renewing my website and I was told that if I renew for only 1 or 2 years I will never be able to reach the top of google. Is this information correct?
Answer. First, how do you know the expiration or other details of a website? One of the best tools to input your own website or that of a competitor is at http://www.checksiteinfo.info. Simply input your domain name (or that of a competitor), and it will tell you all sorts of information. Click on the ‘Whois’ tab, and scroll down to expiration and you’ll see when a domain expires. Another good one is GoDaddy Whois. So those two tools will tell you when a domain expires.
Second, the rest of your questions and concerns the impact of a domain expiration and search engine optimization. Here, you need to consider all of the factors that drive a website to the top of Google were being. Remember, the basic division between on page and off page search engine optimization. To succeed, you need every factor working in your direction, at least better than that of your competitors.
So, first and foremost, you need to know your keywords. You need to put those keywords strategically on your website in terms of the HTML tag structure. You need to write strong keyword heavy content. And, you need to acquire inbound links to the website! These are the primary factors to success, and are much, much more important than the expiration date of the domain.
Don’t let anyone tell you that there is some single magical factor that can trump the basic factors!
Now, let’s look at the expiration of the domain. It does make common sense that the longer a domain is registered for, the more important or trustworthy Google will perceive that domain. So many people, myself included, believe that older domains are better than newer domains. And, to the extent that you extend the registration of the domain forward in time, that that is also a positive factor. This is because spammers will acquire cheap domains and do not really pay for that extension into the future.
So your advisor is correct that you should purchase a domain as far as possible into the future, and this is usually quite a nominal cost. You are looking at maybe 50 or $60, so I do recommend it.
But, remember this is only a very small factor to success, and I have seen many successful websites whose registration expiration date is only one year into the future. The expiration date of a website is only a very small factor in terms of whether it gets to the top of Google or not. Does it help? Yes. Is it super important? No. Especially in comparison to main factors such as good content, and strong inbound links to the website.
Finally, in terms of advanced search engine optimization, many people purchase old domains, that enjoy many inbound links, and revive them. To the extent that those old domains enjoy inbound links, you can assume that they can be used as tools to help other websites succeed. This is mainly a link building scheme, and it does work, within reason. But that is a separate issue from yours – which is essentially how far into the future should you extend your domain registration.
Should you extend your domain registration into the future? Answer. Yes, as far as you can reasonably afford. As a leader in SEO training online, we get this question frequently. I hope I answered it for you.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media