Question. I’ve heard that Google no longer rewards press release services like PRWEB and PRLOG. Is that true? is there any SEO value in doing press releases? We’re a small plumbing company and it’s hard to even think of ideas for blogs, let alone press releases, so I’m just very confused about the value of news releases for search engine optimization. Please explain.
There’s a lot of confusion about press releases. What happened is that a few years back, you could take a press release and “syndicate” it via a service like PRWEB or PRNEWSWIRE and then other websites would run that press release, and include the embedded and http:// links in the press release. Those were what was called “dofollow” or good SEO links, that passed PageRank. PageRank, of course, is Google’s evaluation of how authoritative a website is; the higher the PageRank, the higher you will appear on your target keyword searches (assuming you do your On Page SEO correctly).
Soooooooo. Then Google went on the warpath against link manipulation and essentially threatened the PR companies to add the NOFOLLOW attribute to all embedded links. So immediately press releases lost a lot of their SEO value.
Or did they? I am a proponent of taking everything Google says very skeptically; they often publically say one thing and yet another happens. Measure, measure, measure! Use metrics like your rank on Google searches and search traffic.
So a funny thing happened. We have many clients, ourselves included, who generate press releases on a monthly basis (two per month is a good target). Surprisingly, these DO seem to boost rank on related Google searches!
So, in sum, I do believe that press releases continue to have a positive SEO impact. Just don’t over do them. You can find out about our class on SEO and press releases, here.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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