Question. We are pretty overwhelmed with our marketing, but don’t have an enormous budget. We’d like to find a consultant or company to go through our AdWords accounts, and recommend any upgrades to “best practices.” What do you recommend as a way to find good AdWords consultants?
Answer. OK, I will try not to be totally self-serving here, since I and the JM Internet Group do lots of AdWords consulting! I will, however, make a shameless plug for my own AdWords book, which is featured at the top of Best AdWords Books – a List on Amazon (by yours truly). Here are some ideas on choosing a good AdWords consultant to work with –
How to look for one? One strategy is to just ‘Google’ them. A really good AdWords consultants should… have good ads and/or at least show in organic results, proving that they understand how Google works. Google has an official list of Google partners, and you can use that to identify ‘certified AdWords experts.’ But…. revisit point #3 above. You want an AdWords consultant who isn’t going to always think everything is a nail, just because he has a hammer! AdWords is not the solution to every problem! In fact, I am not currently AdWords certified, because I find the exam to be very long on esoteric details and very short on strategy, with what strategy there is… to always find that AdWords is the answer.
So, just as with any choice of an outside vendor: DO YOUR RESEARCH. Establish METRICS. Make sure that their work is TRANSPARENT and follows BEST PRACTICES. Be sure to read my book, AdWords Gotchas (you might give a copy to your AdWords consultant).
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media