Google has “done it again,” with a new update. This time the blogosphere has given a name to the update: the Pigeon Update. Is no animal safe from Google’s wrath? When will we run out of Zoo animals to associate with Google algorithm updates? LOL. This update has changes to local search or more specifically local SEO. Searches such as ‘Seattle Restaurants’ or ‘Berkeley Hair Dressers,’ searches that typically include both keywords and local cities. Or, short tails searches like “Pizza” or “Sushi Restaurants” in which the users types in a query but doesn’t include a city… Google infers the city from the search.
It seems like the main attributes you need to work on are… Guess what? LINKS. Getting relevant inbound links seems to be (and remain) incredibly important to local search. Beyond that, you MUST be on Google+ and you MUST get many reviews from happy customers. So the more things change the more things stay the same.
Here are some blog posts to read about Google’s Pigeon update:
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media