Question. We’ve heard that Google’s Keyword Planner tool can be used for SEO (Search Engine Optimization), but we’re not sure of that. How do you use the keyword planner? Can it really be used for SEO? And what are all those things like volume, value, exact match, etc.? It’s NOT EXACTLY easy to use!!!!
Yes, it’s not exactly easy-to-use is an understatement. Someone apparently went insane at Google when they produced the tool, as the user interface… well, let’s just say it leaves much to be desired. That said, Google has a share of the search market above 65%, so realistically, Google has nearly all the data on keywords, and you have to play Google’s game to win at SEO. The key planner tool is an integral part of SEO keyword research. Here are some tips
Now you’re actually “in” the keyword planner, and the fun begins.
Enter your keyword in the top, and hit get ideas. This will then generate a list of volumes and values (CPC prices).
Click on the “keyword ideas” tab, and understand these concepts:
As I teach in my class on “Keywords,” you are looking for HIGH volume / HIGH value searches, and searches that are TRANSACTIONAL vs. EDUCATIONAL. You can watch my free video on YouTube on the Keyword Planner as well.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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