Question. We have a client that wants to come up in the Google map for other towns around him that he services and isn’t coming up. His address is ~ and he wants to come up in Town A, Town B, And Town Csearches on the Google maps. We have added Town A, Town B, and Town C to his about on Google+ thinking that should help to find him but it isn’t. Now here’s the real issue, his competition is in Town A and they are coming up on Google maps for Town B (as well) yet there is nothing on their Google+ page even showing Town B in the text. How can we get his Google+ page to do the same? Do we create a Google+ page for every town he wants to show up in and how do we show his location?
This has always been a question I’ve had.
Oh Google+! First it was Google Local, then Google Places, then Google+ Local, and now… Google My Business. If they would just stop changing the names over there at Google and give business owners some transparency into how it all works. Here’s a shocking idea: Google could even really supercharge AdWords Express, and make a TON of money by helping small businesses like your client advertise outside of their own locale. But Google is stuck on “innovations” like Google Glass, and not really motivated to fix Google My Business… So we are all left guessing a bit as to how it all works.
Here is my distillation of Google+ Local (Google My Business) Algorithm factors. (You can read a nice MOZ article on it, here). Namely what are the factors that determine IF a business can show in a town for a local search:
Finally, there is the COMPETITIVE level. If a search is not very competitive, my hunch is that Google has little data to distinguish between business A and business B, and in these cases you may see some randomness. In other words, we might not really know why the competitor shows (and you do not), especially in non-competitive searches – if everyone has very few reviews, etc., then the listings are very random. For competitive searches (e.g., SUSHI in San Francisco), clearly no Non-SF company can show. For non-competitive or low competition searches (e.g., marriage counselor Sapulpa, OK), then there is just more randomness.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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