Question. I have an ecommerce site and use a meta tage manager provided by a 3rd party company to change my meta tags. the meta tag descriptions are different than my page content. Is this hurting me?
It depends. First, let’s review – technically – what are the main META tags for SEO. There are –
These are the three important META TAGS. For each the rules are:
In terms of VALIDATION or ACCURACY, Google looks to see if the KEYWORDS in these tags have SUPPORT / reinforcement at the VISIBLE content level. So in terms of answering your question, if your automated software is NOT included keywords that ALSO occur in visible text, then you are not sending an appropriate signal to Google. So, yes, you’d want to check this, as you want BOTH your META tags and your VISIBLE content to WORK TOGETHER.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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