Question. I know that you recommend WordPress for SEO (Search Engine Optimization) in your classes. We are thinking of changing our website to WordPress, but are concerned about how SEO-friendly WordPress is or can be? What are your thoughts, and do you recommend any plug ins for SEO?
First of all, I am a huge fan of WordPress. For all but the largest websites, it is the #1 platform to build and manage websites these days. The trick is to get someone who understands WordPress to install it on your Web server, choose a theme that is “responsive” (looks good for mobile), and then create and optimize an SEO-friendly website.
Second, in terms of plug-ins, you definitely want to install the YOAST plug in for WordPress. It takes care of a few important things.
Third, you want to install a good plug in to allow WordPress to input the Google Analytics tracking code. One of the better ones is called Google Analyticator. Finally, be sure that you do NOT use the default setting in WordPress for your URL’s. You want keyword-heavy URL’s, not parameter (?) based URL’s. So change this basic setting at the get-go.
I’d also recommend using a breadcrumb trail plug in and a tag cloud. You can browse plug ins at http://www.wordpress.org/.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media