Have you read the new book, Habit Stacking? Written by S.J.Scott, it’s one of those genius book that takes a common sense idea and focuses your attention on how genius it can be: rather than attempt to make major changes, create a series of small changes and “stack them” over time. At the end, your “stack” of “habits” will become a new powerful habit helping you achieve your hopes and dreams. For example, Mr. Scott recognizes that most of us all need to eat more fruit. Simple solution? Just take one fruit a day – an apple, a banana, a pear – and eat it. Done, over. Will that revolutionize your diet? Not really. But it’s a small step towards a larger goal: eating more healthfully.
So here are my seven simple habits for SEO that you can “habit stack.” Each, by itself, is just a small step, but when you add them together they will have a major impact on your SEO performance as measured by rank on Google or Bing, and ultimately inbound traffic and sales leads or actual sales. Here we go.
If you don’t have a blog, setting one up is pretty easy (I recommend either WordPress.org for a blog hosted on your own site, or Blogger.com for a blog hosted by Google). Once you have a blog (most of us already do), set a goal of ONE blog post per week. Not ten, not five, not twenty. Blog about something EASY. If, for example, you are a roofing company, just write ONE blog post per week on a job you did that week. Where did you go? What type of roof was it? How was the outcome. ONE blog per week.
Now that you’ve written a blog post, PUBLICIZE it. Log onto your Twitter account, and write a simple Tweet: HEY! I wrote a blog post at http://blablabla. Or use Facebook, or use Google+. But SHARE your blog post with your customers and friends.
SEO is an ever-changing industry. So at least once a week, log on to Search Engine Land and read ONE article. Just look at their home page, and choose ONE article that sounds interesting. YES, you should read more than ONE, but we are HABIT STACKING here – so just set a goal of ONE article. This will help you stay informed about SEO on a long-term basis.
Hopefully, you’ll get at least one customer call or inquiry each week. ASK them, “How did you find us?” Make a note of it. If they say “Internet” or “Google,” then follow up with “What did you type into Google.” This small habit will stack until you are able to start accumulating a mental list of how people find you, and what keywords they actually type into Google or Bing.
Links are the currency of the Web. If Site A links to Site B, that link of course is counted as a vote by Google. Becoming “link aware” is a small but powerful habit you can stack. You’ll won’t always find a link each week, of course, but at least once a week, ask yourself: who MIGHT link to me? Did I meet anyone this week who has a blog, or a website, or even a social media site, who might be willing to post a link to me? Take five minutes each week and ask that question.
Google Analytics offers a cornucopia of information on how customers find your website, and what they do once they arrive. Take five minutes, once a week, and log into your Google Analytics account. Ask yourself a question: how do people FIND me? Look at a referrals, inbound search traffic, etc., just poke around and browse. You’ll find five minutes spent poking around inside of Google Analytics will give you powerful new ideas on how to be a better marketers.
Attitude, I always say in our online SEO Training classes is everything! One part of a good attitude is taking a moment and asking yourself, “What could I do better? Do differently, when it comes to my SEO?” Perhaps it is to be a better blogger, perhaps it is to ask customers how they found you. Write it down on a Post-It Note and stick it on your desk or computer screen. Make the “one idea” part of next weeks 7 habits to stack for better SEO.
Oh, and always: HAVE FUN.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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