Question. We are very interested in Google, and of course in Google search engine optimization. It seems like Google would be THE place to go for official search engine optimization training, wouldn’t it? But we can’t find any official Google SEO training, not to mention official Google SEO certification. Why?
Answer. Great question! You have to think a little like Google, however. First and foremost, Google makes its money not off of SEO but off of AdWords; accordingly, Google really strives to get you (and every other small business person) to advertise. So it is easy to find Google help and official training materials on AdWords, but not so easy for official information on SEO. Second, Google has a conflict of interest. Because it wants you to advertise, it isn’t very keen on explaining the SEO “rules of the game.”
So any “official” Google information should be taken with a gigantic grain of salt. Third, within that perspective, where are some “official” Google resources on SEO?
Google also has a series called AdWords Seminars for Success, but note that it does NOT cover SEO. You can find it here. Ironically, therefore, there isn’t really ANY official Google SEO training. Instead, you have to look at third party organizations such as the .
Got a question? Click this link to or call . is founder and Senior SEO / Social Media Director of the . He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media