Email marketing is the “Rodney Dangerfield” of social media: it can’t get no respect. Everyone focuses on Twitter, LinkedIn, Facebook, and even Google+. But no one really emphasizes email marketing. Well, not no one. But few do. Yet email marketing remains the #1 most effective type of Internet marketing: you control it, you don’t have to “pay” someone (like Facebook) to reach your own customers, and if a customer has given you his email address… well he really trusts you.
I just found out about a new email marketing course being held by UC Berkeley this summer. Note: this email marketing class will be actually taught in San Francisco, California, as part of UC Berkeley’s extension.
According to the Website:
Power up your email marketing to maximize business profits. Learn winning marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and spam filters. Explore the use of social media to build email lists, registrations and sales. Learn how to implement triggered emails, craft lead-nurturing emails, design emails for mobile users and implement responsive design. Discuss opt-in and list-building techniques, and learn creative design tips to get your emails noticed and opened. Discover offer personalization and segmentation strategies that work, as well as landing page and website optimization to increase conversion to sale.
If you are in the San Francisco Bay Area, or anywhere near Berkeley, this might be a really good course to take. You can learn more or sign up at the official site, here.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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