Question. Always a great webinar from you guys. Thank you. Would also be interested in how SEO works for non-profit or government organizations. What if you are the only game in town for a service? (We’re a public transit agency) Do you focus on positive brand recognition instead? Or maybe compete to show up with industry searches to position yourself as a leader?
Search Engine Optimization for nonprofits is, of course, both similar and different to that for “for profit” entities. First and foremost, if there are any relevant search queries that matter… identify those, and optimize for them. For example, a transit agency might identify searches such as –
If any (or some) of your stakeholders GOOGLE stuff, then you can certainly optimize for that. Also, think of your BRANDED search terms (e.g., BART for the San Francisco Bay Area), and you certainly want to optimize for branded searches. Third, think about controversies or news issues. BART, for instance, has been plagued by controversy and yet BART needs (wants) to get its word out via blog posts, Twitter tweets, etc. So those, also, are “Googled” terms.
In sum, in terms of SEO, it’s ALWAYS about the logical search. Don’t forget searches like “Volunteer Opportunities Los Angeles” as many nonprofits are always looking for nonprofits. Then for your donors… you might think about social media.
It’s really a lot like fishing: figure out WHERE the fish are, and WHAT they want to nibble on. It’s just that nonprofit fish are a bit different than for-profit fish.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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