Question. So what are parameters, session ids, etc. good for and how do you fix that without loosing the benefit of using them?
In simple laymen terms, a “parameter” URL is ANY URL that has special characters, especially a QUESTION MARK.
Here are example:
In terms of HTML / SEO, these are HORRIBLE. If your programmer wants to use them they should occur AFTER a traditional page. Amazon.com does this very effectively, so they have parameter-URL’s “after” the real URL’s.
So, in a nutshell, ANY of the parameter SYMBOLS before a REAL URL are seriously bad news for SEO.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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