Question. What is the value of being a Yellow Pages’ customer for SEO?
Answer. Really, this is a question about SEO and local SEO in particular. Local SEO comes down to many things, particularly the number of reviews your business has on Google+ Local and Yelp / Bing, but also inbound links. Many of your local listing sites such as YellowPages.com, have some minor impact on SEO.
Ultimately, it comes down to two issues here. First, do they give a link back from their site to yours, and is that link a “dofollow” link (meaning that they do NOT insert the rel=”nofollow” attribute in the HTML code of the link)? If so, then that link is a good link and counts as a “vote” for your website. Some do, some do not. Second, the “citations” of your address and business name, website, phone number are presumably counted by Google / Bing as authority that your business exists in a given location. So local citations are good.
My favorite service that handles much of this is Yext (http://www.yext.com/). For about $475, they will handle all the “second tier” listings, and you can optimize them accordingly. So, yes being listed in the Yellow Pages is good, but you’ll want more than that for SEO purposes, which is where Yext can help (for a fee).
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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