Question. my key phrase has many “”related”” lower volume phrases that go with it – plurals, synonyms, etc. how many of the related KW phrases whould be on the page along with the exact match KW phrase?
The way I think about it is like a SOLAR SYSTEM. Your “core keyword” should be at the center like the SUN and then orbiting around it are the phrases. For example, if you look at the Progressive.com website, you’ll see that they have a MAIN landing page on Motorcycle Insurance, and inside that directory (crossed-linked) they have quite a few sub pages. They also pepper and spice the target keywords throughout the content; so that they have many cross-occurrences of the main keyword and then the related words.
Finally, this is where your GOOGLE RANK comes in. Measure your performance vs. keywords AND related key phrases. You may find that one single page can rank well for many interrelated searches. Then you don’t need to do much. If not, then you need to split the page into several subpages. So in terms of on page SEO, you split the page if you need to to show up for rank.
But don’t forget OFF PAGE. If you have many inbound links to your website, then you can outperform a site that has split its content into micro pages. It’s all interrelated.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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