Question: For an ecommerce site, is the product page your landing page or do you also have a landing page?
Landing pages are a slippery concept, so first define what a landing page “is”:
I use #3 when discussion Landing Pages. To me a LANDING PAGE is an ANCHOR PAGE on your website that capture a targeted KEYWORD phrase, and generally most websites have at most 10 Landing Pages.
So on an eCommerce site, you might have many many micro pages and those pages “link sculpt” up to the Landing Pages: they “attract” searchers, who then might get to other pages to make a purchase. In this sense, an eCommerce site’s many, many subpages are very similar to the posts of a blog (like this one): they are the fragmented, nichey, long tail searches vs. higher level pages.
Many of your eCommerce pages might function as “micro” landing pages in the sense that they are focused on niche and/or long-tail searches (that’s all well and good) but I would differentiate between these “micro” pages and your medium- or higher-level category pages to which you a) link sculpt and b) build external links.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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