Question. Does the new Keyword Planner tool by Google track keyword volume by phrase match, exact match, or broad match?
Unfortunately, the new Keyword Planner tool ONLY gives data based on exact match. So a search term like:
is NOT being tracked based on the phrase “dog boarding” as in dog boarding san francisco, best dog boarders in SF, bay area dog boarding etc. It is ONLY people who enter just those two words DOG BOARDING and nothing else into Google.
To get a sense of phrase volume, use Google Suggest or Ubersuggest.org and get a list of phrases… then reenter those into the Google keyword tool. Then look at your search volumes. From there you can start to add up all the phrases to get to the true phrase volume in Google. Unfortunately, Google has not allowed phrase volume to be measured in the Google Keyword Planner and we are stuck with exact match volume only. It’s stupid. But that’s how it is.
Hopefully on version 2 of the keyword planner tool, they’ll fix this egregious error. You can watch my video on the Keyword Planner below –
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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