Question. Hi Jason, We’re in the process of redesigning our website. I wanted to include two new sections on our home page. One was to add a recent news section. I was thinking of having an RSS feed constantly post recent articles about our industry on our home page (probably displaying 2-3 articles at a time and updating 2-3 articles a week). I was thinking of doing a similar section but with Tweets about our industry (again 2-3 displaying and 2-3 Tweets updated per week). My question is: Will Google like this? Is this a good idea as far as keeping our site (especially home page) fresh? Also, do you think once we take off the 2-3 articles and update them with 2-3 new articles, we should archive the older articles?
Secondly, you can usually have a good programmer make a daily build of the site, and place the feed elements on the site. This will freshen the page. But be careful: you can overwhelm a page with lots of spurious content, spurious keywords and thereby dilute your focus.
I am generally a fan of “less is more” on these things. 1-3 posts on the home page are generally sufficient, placed there every week or so. Unless you are in a terribly fast-paced industry, that will usually suffice.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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