Question. A question, if I may. (I took your classes a while back, very much enjoyed.) Suppose I want to build out 3 web pages to optimize each for similar but different searches. E.g. how to do magic, how to learn magic, and magic for kids to do. Granted, I write each page to include the search it’s optimized for. But if these pages have similar content or even the same content for parts of the page, is this ok? Or does google not like similar or duplicate content on different pages?
Short answer: blog posts.
Long answer. Duplicate content, in my view, is vastly overrated as a penalty by Google. If you have EXACTLY the same content: the SAME TITLE tag, SAME content, SAME picture… that’s one thing. But what you are implying is three closely related, but different blog posts. Just make sure that each has unique content: different TITLE tags, some different phrases, etc., and you’ll be fine.
In fact, this is a great example of the power of good SEO-friendly blogging: generating lots of micro-focused pages for long tail searches. It’s why blogging can be so powerful. Individual, short blog posts can rank very well for searches… and then the blog as a whole can be a great inbound traffic generator for the entire site.
So, happy blogging!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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