Q: How long after tweaking a title tag or keyword should you wait to see if the change was effective?
Of course, the answer is ‘it depends.’ Google does not index all websites at the same rate, so as I teach in our SEO training classes, you have to ‘train’ Google to index your site at a good rate. You do this by creating new content, such as blog posts, on a regular basis, and then ‘alerting’ the Google crawler to these new content pages thru tactics such as ‘one click’ access to the new posts from the home page. So, for example, I recommend at least three blog posts and/or press releases be linked to from your home page at any given time, and that you rotate those thru. You should blog on a regular basis, at least monthly, if not weekly, and generate at least one press release per month.
In that way, you ‘train’ Google and then changes to your content, including your TITLE tags will be generally picked up in a just a few weeks. In addition, you use external backlinks and social mentions to ‘get Google’s attention,’ and these external content items can also serve to get you indexed more frequently or rapidly.
So it depends. If your site does not follow those tactics, it can take quite a while – usually 5-6 weeks for your home page, and many more for subordinate pages.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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