First and foremost, the reality is that Google easily controls 60% or more of search traffic, although in my experience for most of our SEO clients, Google has easily a 90% search share. Now that Google is no longer transmitting this data to anyone, the reality is that ALL the paid tools for keyword discovery are basically forced to do some sort of extrapolation, as I explained in the Webinar on ‘keyword not provided.’
Either they are extrapolating the Yahoo / Bing data, as I showed in the webinar, or they are using other tactics, such as using past data. But no one to my knowledge has any secret ‘inside’ way of obtaining the actual Google data. So the first point, is that the paid tools don’t have any magic way of getting better data.
I am not a huge fan of any paid tools, and instead find better results using the free tools and putting a lot of emphasis on the best tool of them all: your brain. I teach people in my classes to look for ‘structual patterns’ to keywords, looking for not just volume or value, but for the ‘ways’ that people search for a product or service. Then build the website to mirror those search patterns. The keyword tools tend to confuse people into quantity over quality, and long lists of keywords over structural patterns.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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