Q: You mentioned that in some of the previous updates (Penguin and/or Panda) that we can get penalized for having too many keywords in the content. What is the rule of thumb for having keywords in header tags, H1, H2, etc.? Can you be penalized for having too many keywords in these tags?
Keyword stuffing is definitely being penalized by Google, most notably by Panda. The most egregious type of keyword stuffing is putting comma, comma, comma lists of keywords on pages. Some webmasters even attempt to ‘hide’ this content with white fonts on white backgrounds, and similar silly tricks. So the first thing to avoid is long comma comma comma phrases of keywords in visible text.
As for tags, the most important is the TITLE tag, and again – avoid comma comma commas of keywords in the TITLE tags. Try to write TITLE tags that contain the target keywords and also have a ‘sentence-like’ structure. Throughout, on your content, you want content that conforms to normal English grammar: subject, verb, predicate. The same would be true for the more important tags such as the META DESCRIPTION, HEADER TAGS, and ALT ATTRIBUTE of images.
Then, in terms of overstuffing, there is some discussion that you should not unduly repeat the keywords across tags. So don’t have a keyword heavy TITLE tag, and then four H2’s all with the same keywords, an image ALT with the keyword etc. Don’t overdo it. Look for balance between keywords for Google / Bing and normal content that is useful for humans. Write good quality but still keyword heavy content and you will be fine: both in tags and in the regular text on the page.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media