Q: I remember Jason talking positively about rich snippets but I do not understand what is this exactly- for example x is a rich snippet..?
Rich snippets come in a few flavors. The most important rich snippet is getting your picture to show on a Google search. I have a tutorial on how to get your picture to show on a Google search at http://www.jm-seo.org/seo-tutorial/authorship-rich-snippets.html. The trick is to set up a Google+ Personal profile for someone important at your company (the CEO? The company press secretary?), and optimize the description for target keywords. Then get him/her to post frequently on kewyord-related topics. Second, cross link the Google+ Profile to the website, and vice-versa as I explain in my tutorial. Third, GET FOLLOWERS.
That’s the most important rich snippet. The second type is built upon Schema.org / microdata formats. I have a video explaining what these are at http://www.jm-seo.org/seo-tutorial/what-is-micro-data.html. Here, you want to enable the microdata formats, especially for reviews (review stars). In some industries, Google is starting to who the star data on SERP results. Reviews are the most important, but there are also calorie counts, video images, and other types of additional information.
Third, there is the knowledge graph. This is not technically a rich snippet; for most small companies, if you set up a Google+ corporate page, Google will show that profile and/or your posts when someone Googles your company name. So this last type is important for branding purposes.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media