Q: For the last 2 years we have focused on page one presence on ~ Plumber (s) and plumbing. We were number 1 now we are on page 7 what could of happened? All my more specific keywords are still ranking high, but no plumber (s) or plumbing.
Many things have changed in 2013, in terms of Search Engine Optimization. Here are some likely culprits that might explain a decline in your position for ‘~ Plumbers.’ First: Penguin. If you, or your SEO company, had built up many, low quality inbound links from low quality sites, and especially if those links were ‘overoptimized,’ (meaning had many target phrases of the same type, e.g., ‘~ Plumber,’ you may have been subject to a Penguin penalty. Recovery options from that basically involves terminating and/or disavowing the inbound bad links. Second, there is PANDA. This is more for low quality content on your own site. The remedy there is to improve the site ocntent.
Finally, Google is doing more and localization. So if your competitors are better localized (e.g., using Google+ Local more effectively, have better inbound links, have better local citations), and/or you have worse, then you can also dramatically decline on your local results.
SEO is not one factor, but many, and the game changes over time. So you have to stay abreast of the changes to continue to stay on page one of Google. All of our courses are meant to teach people not only the basics of SEO but also how to have a metrics and news strategy to keep up-to-date.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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