Q: I have a 15 keywords I would like to rank for in Google for a service I provide. How do I place these keywords into my website with content. I think it would look strange if I had similar content in the subdirectories
This is of course what we teach in our SEO training, especially in the classes on website structure and on page tags. Basically, FIRST you define your high priority target keyword groups. Usually you end up with about 5-10 of these. SECOND, you build out landing pages that tightly reflect these groups, populating their tag structure with the keyword phrases you wish to dominate. THIRD, you create one-click links FROM your home page down to your landing pages, and you also ‘link sculpt’ the site navigation to focus link juice on those target landing pages. At that point, you are pretty much done with on page SEO optimization.
So then the battle goes to links / link building. You get as many links as possible around your keyword phrases, with an eye to Penguin, meaning getting high quality links that have a diverse link profile. All of this is explained in more detail in our SEO trainings, but that is your big picture.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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