Q: Is the meta keyword tag used by Bing or Yahoo?
A resounding: NO. Google, Bing, and Yahoo have all PUBLICALLY announced that the IGNORE the META KEYWORDS tag.
Here’s the official Google announcement from 2009, here. Bing’s position is more complicated, but the general thinking is that they use it as a ‘spam signal,’ when people over use it (overstuff it), it’s actually a negative. See a very interesting post on that here.
That said, I generally do use it, but as a ‘note to myself’ as to what keywords I am targeting a page at. A secondary confusion is that people think that Google / Bing / Yahoo ignore keywords in general, when they ignore ONLY the keywords tag. All of the major search engines (Google and Bing) pay a lot of attention to whether your keywords occur inside of your major HTML / SEO-friendly tags on a given page: the TITLE tag, META DESCRIPTION tag, H1/H2 tag, A HREF tag, and IMG ALT tag. So keywords matter but the keywords meta tag does not.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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