Question. I recently have been changing our meta description tags to include more keywords. I know it has been properly updated because I can see my changes in the source code, but when I search that page on Google, the old meta description is still showing. I did most of these updates yesterday around noon and it is now the morning after. I know in your webinars you say that Google uses your meta description tag about 90% of the time in its search results. Assuming that they do use our meta description tag, do you know how long, approximately, it will take for our new meta description tags to appear in Google’s search results?
Of course, as always, the answer is “it depends.” Google does not update all sites at the same pace. So by updating your site frequently (e.g., blogging, posting press releases, posting new content, building inbound links), you can “train” it to update more frequently. Then, generally, I find about a 7 to 10 day lag for most sites.
That said, you can do a search for your site by name or use the site: (no space) plus your domain as in site:jm-seo.org. Next, click on the green downward chevron, and then cached. Here is a screenshot:
Sorry it’s so fuzzy (thanks WordPress!). Then view the “cached” page on Google and do a View Source. You can then see if it is pulling your new and updated page or not.
The trick is to “get Google’s attention” and then force a reindex. Finally, remember it uses the META DESCRIPTION tag if, and only if, it contains the target keyword query.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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