Q: What is the considered to be ‘stuffed’ with keywords?
Keyword stuffing refers to the repetitive insertion of keywords in content, and/or the use of many, many keywords on a page at both the tag- and visible-levels of content. Someone wanting to optimize for a search like ‘Payday loan,’ for example, would ‘stuff’ keywords on his web page – like payday loan, get a loan this payday, need a pay day loan, what about pay day lending? – etc.
After the Panda update, Google really cracked down on keyword stuffing and also upped the game by requiring / rewarding websites that use good grammar. So a) do not overstuff keywords into your pages, and b) follow the rules of good grammar and writing.
As we teach in our SEO courses, however, you want to also insert the keywords into the right tag positions, etc. SEO is an art of pushing it a little but not too much. If the speed limit is 60 MPH, you want to go 65 MPH to be “first” at the destination, but you don’t want to go 70 MPH, or 90 MPH or the cops will get you. A little keyword stuffing can be helpful; too much and you are in jail.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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