Q: So the “keyword not required” data is just the number of clicks made to get to our site for the keywords listed below then?? I thought the keyword not provided data showed the number of clicks for keywords not in that list – meaning they aren’t showing us all of the keywords that were used to get to our site…
Yes, you are correct. They are ‘mutually exclusive.’ The ‘keyword not provided‘ gives you data for clicks that Google is not sharing keyword data. The list of keywords below in Google Analytics is now largely Yahoo/Bing data and those DO have the keywords. The sum of the two together would be your entire dataset of inbound organic searches.
As I explained in the class, in this new world of ‘keyword not provided,’ the easiest tactic is to extrapolate from your Yahoo/Bing data and thereby infer your actual Google searches.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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