Q: I just started with Google Analytics and not provided keyword is 75% keyword. How can I see what they search for since Google changed with https://www.google.com and not passing on keyword. Any way to find out those words?
This is a relatively recent change to Google Analytics. Basically they are ceasing to provide keyword data in Analytics, directly. What are your options? First, enable the linkage between Google Analytics and Google Webmaster tools. Then, under ‘Search Engine Optimization,’ you will see a sample of relevant keywords. Second, look at your top inbound landing pages, and if you did a good job of keyword definition, you can infer what the keywords are. Back-engineer this by looking at your rank on Google. Third, look at the kewyord data from Bing and what you do get from Google, create an Advanced Segment for this data, and extrapolate. If you are getting some queries on a search from those that you DO get keyword data, then you can extrapolate what the others are entering. Finally, use keyword tools like the Keyword Planner, Keyword Eye and others to get a sense of the keyword family around your core keywords.
There is no easy, single solution to this problem. We now have to cobble together a framework of SEO. Here is a quick video on Google Analytics and SEO issues (including keywords), but note that the interface has unfortunately changed substantially in the meantime:
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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