Q: In regards to freshness. Is it bad to keep coming out with new content if your not getting links to these pages?
Freshness, in my view, is one of the most under-appreciated elements of SEO. Freshness refers to a) new content on the website, especially blog content and press releases, b) cross-links amongst the page, especially the home page to the new content and vice-versa, and c) social mentions across sites like Twitter, Google+, Facebook of your new content. You can read one of the early posts on Freshness, here.
All of these ‘freshness’ signals tell the Google algorithm that your site is alive and kicking, and for many search terms Google very directly rewards the newer content over older content. So as they used to say – Go West Young Man, – now for SEO it is ‘Blog, Young Man, Blog.’
Now, as for inbound links to these pages… that is another issue. It is of course wonderful if a new blog posts attracts inbound links, social mentions, but it is not necessary as a freshness signal. Merely posting the new content, and making sure that your other pages (especially the home page or blog home page) link to this new content is usually sufficient to get the content indexed. So fresh content may attract inbound links, which is great, but the inbound links from other sites is more a link-building and not a freshness issue.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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