Q: With the EMD, does that mean you can use keywords if you have some other words in the domain also?
The EMD update rolled out over a year ago, and penalized ‘thin’ websites that were exact match domains for commercial keywords. Payday loans was used as an example. So if your website was http://www.paydayloan.com/ and the search query was ‘pay day loan’ and your website was ‘thin’ (not a lot of content, not good social signals like Google+), then you were penalized.
So in answer to your question: yes, just make sure that you have logical keywords and spit those words back to Google in good quality, well-written content.
However, if you follow the principles of SEO that I teach in my SEO classes and courses, then you would create robust content, create social signals and links, and you’d be fine. The EMD penalty only penalizes ‘thin’ or content-light websites, not ones that work hard at producing serious content. In that case, having a domain that contains keywords clearly helps!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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