Q. Just like to thank you for a very informative & easy to understand you tube lesson about AdWords match types and keyword
I’m not very computer literate and I found your lesson very helpful. I was just wondering how many keywords would you suggest for a campaign.
You want to think very carefully about organizing your AdWords. Different levels of AdWords control different attributes:
Campaign. This controls the budget, the network (Google Search vs. Google Display) and can set negative keywords as well as sitelinks. Of course negative keywords are “stop words” that when someone enters, Google will NOT show your ad.
Ad Group. This is the real workhorse of AdWords. The rule of thumb is to have a TIGHT keyword group = a TIGHT AdWords Group. So if you are Progressive.com, you’d have an AdWords Group that matches your keyword group “car insurance,” and a different one for “RV Insurance,” and still another one for “Home insurance.” Each group in AdWords should very every tightly reflect a keyword group, with a tight phrase as its foundation!
Keywords. These are set at the group level.
Ads. These “live” inside a Group, and should reflect the keywords as well. So in our Progressive example, the “car insurance” group would contain ads that mention “car insurance,” whereas the “home insurance” group would have ads that contain “home insurance.”
In sum, the Ad Group = the keyword group = a very tight set of ads. Being very tight is the key to success at Google AdWords!
Thanks for watching me on YouTube!
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
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