Q: Could Google penalize our rankings if we do not use Adwords or stop using our Adwords account?
No, generally I am quite a Google critic, but in this case I actually believe what they say: there is no correlation between participating in AdWords and having strong results in organic. If you think about it, in fact, the reverse would be just as likely: Google could cynically demote your organic IF you advertise, on the theory that you would keep advertising! So, no, I do not think that advertising on AdWords helps or hurts your organic SEO results.
Got a question? Click this link to email Jason or call 888-993-1122. Dr. Jason McDonald is founder and Senior SEO / Social Media Director of the JM Internet Group. He teaches the SEO training classes for the group, and therefore provides most of the SEO tips for this blog. His goal with this blog is to provide an easy 'one-stop shop' for the busy marketer looking for tips, tricks, and secrets on how to get to the top of Google and Bing for free using proven SEO tactics. When not dreaming up SEO tips, Dr. McDonald lives in the San Francisco Bay Area with his wife, two dogs, a cat, four iguanas and twelve children (just kidding). Really you read down to the bio on this guy? Enjoy the blog.
on SEO | AdWords | Social Media